Russian Standard and Novus have joined forces to bring a new perspective to vodka drinking in the premium bars & clubs sector. The deal will see Russian Standard Vodka as the pouring vodka across the entire Novus estate of 43 bars and clubs and includes a visibility program of menu listings, premium POS and bar features.
The partnership will be ground breaking in term of how both the Novus teams and customers engage with the brand. A 360 marketing platform with a strong focus on digital and social amplification is set to reach over 3M consumers in the UK through a series of activations including a year round Bartender Competition, tailored Master Classes and a New Year’s Eve events platform. Over 600,000 consumers are expected to be sampled.
Russian Standard is the third largest vodka brand in the UK, occupying 13% market share. In H1, Russian Standard saw +9% YTD sales growth, compared to the same period last year, against a declining vodka market.
About Russian Standard Corporation
Russian Standard Corporation is Russia's most successful global consumer company with business interests in vodka, wine, spirits distribution, banking and insurance. Privately-owned and employing more than 12,000 people, Russian Standard is headquartered in Russia with operations in Europe, the United States and Asia. The Founder and Chairman of the Board of Directors of Russian Standard Corporation is Roustam Tariko.